The newest app to cause a craze this summer is Pokemon Go, released in July. Pokemon Go is a game that brings Pokemon characters to life on the screen, placing them into your view of the world on your screen. How does it place on-screen characters into the world as you see it? The answer is Augmented Reality.
The future of event staging technology will focus on engagement, personalization, augmentation and collaboration. Attendees already crave the ability to work smarter and more productively together. Building stronger personal connections while being able to navigate through clutter and non-relevance is ever-present. The need to WOW an audience never left, but is evolving faster than many can adapt.
Prior to the 21st century, much of the hype about Virtual Reality was based upon the excitement of experiencing a newly imagined and artificially created world in which someone could be placed to act and experience as they wished. Grand scenarios of virtual reality were forecasted as scientists and culture experts predicted VR in ways that incited visions of the incredible worlds created in the famous “Holodecks” from the fictitious Star Trek universe.
Wikipedia defines Augmented Reality (AR) as "a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.