Recently, Sharp Electronics announced they would be leaving the consumer flat panel display market. Their reason: the consumer television market is saturated with competition and there is no longer any room for them to generate a profit. Sharp’s solution to this dilemma is to exit the market and license their brand to Chinese manufacturer Hisense. For many years, Sharp has been at the top of the television market. This change has been coming for several years; it is but one example of a market that continues to be in flux.