event technology
2016 Event Technology Forecast
Every year, there seems to be countless new applications and technology offerings that promise to change the landscape for event design and improve your attendee engagement, or marketing initiatives.
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The New Reality: Not Virtual…but Augmented
Prior to the 21st century, much of the hype about Virtual Reality was based upon the excitement of experiencing a newly imagined and artificially created world in which someone could be placed to act and experience as they wished. Grand scenarios of virtual reality were forecasted as scientists and culture experts predicted VR in ways that incited visions of the incredible worlds created in the famous “Holodecks” from the fictitious Star Trek universe.
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Going High-Tech - IMS in Mid-Atlantic Events
Jason Cataldi, CTS, VP of sales and marketing - event staging for IMS Technology Services talks about events going high-tech in the new issue of Mid-Atlantic Events.
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Augmented Reality - Creating a New Sensory Experience for Meetings & Events
Wikipedia defines Augmented Reality (AR) as "a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
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2015 Event Trends to Watch
Kodak invented the first digital camera in 1975, but at its height Kodak also controlled 90% of the market for film in the US. So instead of pushing this new technology, Kodak held back and focused on their primary revenue source. Fast forward to today when everyone has a camera on their phone, and depending on your demographic, perhaps you have a stand-alone digital camera.
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5 Ways Near Field Communication Will Change Your Event
If you were paying attention to the recent Apple product release, you may have heard about Apple Pay and the Apple Watch trying to compete with the credit card industry and change the way you complete transactions. Both of these products, as well as the new iPhone 6 and iPhone 6 Plus, will utilize Near Field Communication Technology (NFC) which will allow you to turn your mobile device into a digital wallet, a master key for your house or car, or a device for proximity based sharing, pairing and advertising.
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